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GUT Appoints Award-Winning Creative and Artist Danny Alvarez as Newest ECD
Liz Unamo| 23 de agosto de 2021
Danny Alvarez
GUT welcomes Danny Alvarez as its newest Executive Creative Director. The award-winning creative and renown artist will be responsible for working on GUT’s roster of clients. He reports to Juan Javier Peña Plaza and Ricardo Casal, Executive Creative Directors North America and Global Partners.“We’ve known Danny for such a long time, and are so proud to be working together with him again,” said Peña Plaza and Casal. “He is a fantastic leader, an incredible mentor, and is able to nurture and push for the best, most creative ideas from our teams and our clients. He has a proven track record of outstanding work and brings the best energy to the GUT team. We also love how as an artist, Danny is able to combine pop culture and contemporary art together beautifully in his fine art pieces – we’re huge fans! We’re so excited to have him alongside us to help shape the future of our creative department and to help grow our team, and we look forward to the gutsy work we’ll be doing together at GUT.”At GUT, Alvarez helped creatively lead the launch of the booking platform GetYourGuide to the U.S. market last month through its #DogeToTheEarth campaign. The campaign encourages wanderlust travelers to stop HODLing Dogecoin to the moon and exchange it for experiences back on Earth.“Joining GUT was a no-brainer; they’re family,” said Alvarez. “I’ve worked with the team before, but this time it’s different. We are independent, we prioritize people and trust our gut when it comes to creativity. I’m convinced we have the best talent and energy across any agency right now. I’m looking forward to mentoring our team, providing conceptual guidance and helping them craft gutsy ideas, ultimately ensuring that every creative comes to work doing what they love.”
