MERCADEO Versión en español
Gustavo Razzetti of LAPIZ: More than admiring startups, we must behave like them
Manuela Walfenzao| 1 de abril de 2016
Startups are a relevant topic for the industry. For Gustavo Razzetti, EVP and General Director at LAPIZ: “their success does not come from their entrepreneur status, but from their behavior. To be hungry for continuous growth, quick to move from planning to action, fearless in experimenting and genuine enough to want to change the world.” LAPIZ has used startups business model and also has become partner with many. The strategy has resulted in great results and changes in the way the agency operates. “More than admiring startups, we must behave like one” he said. He advised that embracing uncertainty must be a manageable element for leaders. “Being a change agent, either as an entrepreneur or within a large corporation, is not easy. Change creates resistance more often than not. And thats a lonely ride. Entrepreneurs are used to solving things on their own. So to start something new requires us to embrace uncertainty” he said. For Razzetti is important not to fear failure. “Those who reject you are not your enemies. They might not want to support your idea but their input is super valuable” he said. “Is key to fall in love with the idea of solving a problem, not with a specific solution.”
Diario de Hoy
Noticias relacionadas (9)
4 de marzo de 2016
Gustavo Razzetti de LAPIZ: El modelo de negocios de las agencias está roto
23 de septiembre de 2015
Gustavo Razzetti de LAPIZ: La industria publicitaria necesita renovar su mirada