Gustavo Razzetti, director general de LAPIZ
Gustavo Razzetti, General Director at LAPIZ wrote a post entitled: Get Lost. Your Routine Will Harm Your Creativity. He explained how the experience of getting lost in a trip to the Patagonia, taught him to embrace the “getting lost” behavior and use it purposefully to unleash creativity and new possibilities. For Razzetti, we live in a society that glorifies anticipation, that loves to plan ahead and celebrates having the “perfect” routine. “Getting lost helps you to let go of anticipation. It frees up your mind and facilitates the encounter with the unfamiliar. Ideas will find you once you stop looking for them” he said. Razzetti recommends seven purposeful ways to get lost: Wander aimlessly, learn to explore without a purpose; change the physical setting, get outside of your desk or change where you sit so that your view changes and the office space feels unfamiliar; try new routes, having fresh eyes is good to discover new ideas for writing or new things to experiment at work; become ignorant, being an expert on a particular field can turn into a curse, because we stop listening; let others take the steering wheel, get lost by letting go of that “power position”; create a routine of disrupting your routines, because they can make you live on autopilot; and stop anticipating, to embrace an experimental mindset you need to realize that you cannot control all events. Razzetti said that getting lost has shown him how to appreciate the unfamiliar, has helped him to stay focused in uncertain times, and continues to make him uncomfortable. “I love that weird yet exciting feeling, a sign that something interesting is about to happen. What about you? What’s your story on getting lost?” he concluded.
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