MERCADEO Versión en español
Gustavo Lauría of We Believers: Good ideas always have the power to sell
Maye Albornoz| 4 de enero de 2016
Lauría: Los contenidos que tocan "la fibra" del público son los más exitosos
For Gustavo Lauría, Founder and CCO of We Believers software that allows digital ad blocking is not a problem when quality contents are provided. Talking to PRODU, Lauría said that bad ads will be rejected by the public with or without ad blockers. “I keep seeing people develope digital content, trying to include brands, but doing it very badly. No matter the media or platform, when the content is relevant people will want to view it. Good ideas make it work and will always have the power to sell” he assured. Regarding how to create really appealing ads that are welcomed by consumers, Lauría said that there is no winning formula or recipe. According to his experience, it has to do with striking the publics chord and that is related to the brand and the audience targeted. According to the executive, if you achieve to communicate convincingly what the public wants to hear, digital media will show it straight away and ad blockers will cease to be meaningful: “It is a question of seeing whether people react or not to the messages. We can fool ourselves, but if people cant see your content, dont share it, dont follow you or dont give you likes, it means its not working.”
Contactos
Diario de Hoy
Noticias relacionadas (8)
24 de junio de 2015
22 de junio de 2015
We Believers debuta con un León de Plata por The Volvo Hijacking Car Service
19 de junio de 2015
We Believers presenta su campaña The Volvo Hijacking Car Service
26 de septiembre de 2014
Gustavo Lauría junto a Marco Vega crearon agencia llamada We believers