MERCADEO Versión en español

Gustavo Lauría From We Believers: To Be A Titanium Jury At Cannes Lions Was Spectacular

Manuela Walfenzao| 26 de junio de 2017

Lauría: Estamos muy contentos con los Leones por Volvo y AI Buddy

Gustavo Lauría, CCO and Co-Founder at We Believers, debuted as a Juror in Cannes in one of the festival’s most important categories: Titanium. Here is where the best pieces of the festival are acknowledged, those that change paradigms in the industry. “For me it was spectacular. I was surrounded by people who really know a lot. A very diverse jury, from completely different countries, and that showed. I defended some things fervently, to the point they ended up calling me “The Fearless Boy” because I wanted to review the entire voting process 20 times and that was truly very good” he said. According to Lauría, the balanced presence of men and women in the jury helped very much. “I defended the piece Boost Your Voice, I felt it had to be Grand Prix, but there was a point in which having five female jurors was very useful to understand why Fearless Girl deserved the Grand Prix” he explained. The creative celebrated there was no one shoving one or another idea, nor anyone pressing for a specific country, everyone was aligned looking for the best work. The criteria to choose the pieces to be awarded was that they “were something permanent, something that paves the path in advertising, an example of how it is supposed to be done. We were looking for pieces that end up being advertising but are not, because they break the barriers of what we know” he added.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.