MERCADEO Versión en español
Gustavo Lauría and Marco Vega from We Believers: There are increasingly more possibilities to build a brand
20 de julio de 2015
Gustavo Lauría, fundador y CCO y Marco Vega, cofundador y jefe estratega creativo
There are increasingly more possibilities to build a brand, this is what the team at We Believers, thinks. In an interview with PRODU, Gustavo Lauría, founder and CCO and Marco Vega, Co-Founder and Creative Driven Strategist say that building a brand is not about having a voice, but “about what that brand sets out to achieve, regarding people and their impact on the world”.One of the best things advertising can offer a product and a company is to get people to identify it above all the other brands, either for its communication tone, its strategic platform, or the promise or purpose it has”, explained the pair.Part of the work philosophy of We Believers is that clients trust and value the creative team of the agency. “The most important thing is that the clients we have really believe in us and in what we can do together with them”, he expressed.Less than a year after being founded the agency has 16 people on their team and they continue looking for more talents for their offices in NY, Houston, and Buenos Aires. “The fact is that each one of the people in the agency are true believers.””The great challenge is always to be able to generate culture, something beyond a mere agency, and to create a place that speaks of each one of us, that inspires. And that is also happening”, he stated.
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