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Guillermo Tragant from Richards Lerma: Why Don’t We Treat Ourselves As Brands?
Manuela Walfenzao| 14 de diciembre de 2016
Tragant: Creo que tengo el poder de inspirar a la gente
Guillermo Tragant, Principal and Creative Director at the multicultural agency Richards/Lerma in Dallas, exudes creativity. He not only has created winning work for clients like Nike, Coca-Cola, Nespresso and Google, but also his looks and personality inspires people. “If you have good ideas and a clear voice, having a bold style gives you an edge and a sexy personality. We build brands everyday; why don’t we treat ourselves as one?” he said in a Clio’s post. This is an approach that Tragant has evolved along with his career, proving that having aesthetic guts, both in fashion choices and campaign ideas, pays off. “I love my job and I have fun with it; I try to push intellectual boundaries and create new things in the communications field everyday” Tragant said. “That is my legacy, and it also shows in the way I dress.” His personal style – from looks by Ralph Lauren, Gucci and Hermes to a vintage Mickey Mouse T-shirt- can be described as elegant and polished, but with a dose of fun, and he uses it to express a lifestyle. “For me, it is part of being a creative. It is a fun creative exercise to dress up every morning. A dose of fantasy is always necessary” he said.
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