MERCADEO Versión en español
Grupo Gallegos presents The Alzheimers Gallery in support of the research in progress to combat this illness
14 de abril de 2014
La campaña representa los padecimientos de quienes sufren este mal a través de una serie de piezas de rostros confusos
The multicultural agency Grupo Gallegos has launched the new print campaign in support of the work of the Alzheimers Association entitled The Alzheimers Gallery, aimed at raising funds for the research now underway to combat the illness. The campaign represents how the confused patients perceive people through a series of pictures of distorted faces.Alzheimers distorts the faces of our loved ones to the point of not being able to recognize them anymore. Its like the work of some cursed artist that nobody would want to pose for thats what we wanted to express with the campaign. Alzheimers does its work’ and we do ours, contributing to the research needed to fight this terrible illness, said a member of the staff that created the campaign.On the team that created The Alzheimers Gallery were Pablo Buffani, Curro Chozas and Saul Escobar, while Carlos Barciela was in charge of production and Jonathan Walan was the account executive. Reinobuenosaires created the illustrations and Maggie Zulovic was the photographer.Doing campaigns against Alzheimers isnt easy, since its a subject that has been worked on so much at a creative level that almost everything has been done. We feel that this approach offers something fresh and a new point of view for raising funds to fight Alzheimers, a member of the creative staff said.
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