La iniciativa está enfocada en las audiencias hispanas
To commemorate the 45th anniversary of the legendary icon of Hispanic TV, El Chavo del Ocho, California Milk Processor Board (CMPB) and Grupo Gallegos parntered with Televisa and Grupo Chespirito to develop the first regional campaign.The campaign, titled El Chavo y Leche (El Chavo and Milk), invites Hispanic families to participate in the initiative with the slogan: ¿Un Vaso de Leche con una rica torta de jamón? Atrévete. (A glass of milk with a delicious ham sandwich? Dare to try it.) As part of the marketing effort, Grupo Gallegos and CMPB will offer Hispanic consumers in California the opportunity to sample El Chavo’s iconic ham sandwich with milk, and take home a limited edition of a Chavo barrel cup with the purchase of milk. As part of the brand activation, consumers have the opportunity to take a photo inside El Chavo’s famous barrel in his neighborhood.Fans that share their photos with the hashtag #ElChavoyLeche will participate in a social media sweepstakes to win El Chavo branded swag and a gift card.
