MERCADEO

Grupo Bimbo appoints PHD as Global Media Agency

Liz Unamo| 12 de septiembre de 2023

Logo Grupo BIMBO

PHD has been appointed by Grupo Bimbo, the largest bakery company in the world, to become their global media agency for 2024 onwards. After a 3-month pitch process involving all their active media markets and incumbents, an aligned global decision has been made, appointing PHD.   Grupo Bimbo is headquartered in Mexico and represents over 100 leader & prestige brands such as Bimbo, Thomas Bagels, Arnold, Oroweat, Entenmann’s, Little Bites or Takis. Grupo Bimbo has grown at speed and has active operation in 34 countries in America, Asia, Europe and Africa. The Media RFP was managed by Flock Associates who will be handling the ongoing transition.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image