MERCADEO Versión en español
Grey Argentina turns the debut of Refugiado into a campaign against gender violence
Manuela Walfenzao| 17 de junio de 2015
Esta campaña realizó afiches con víctimas reales de violencia de género
The Argentinean branch of Grey partnered with Campo Cine to create a social campaign that took place together with the launching of the film Refugiado by Diego Lerman. The main topic of the film is gender violence and, for its launching, they decided to recreate the poster of the film with real victims of domestic abuse. The campaign responds to the high rate of women in Argentina who are abused in their own homes.The posters were placed in the streets of the city, the subway and outside movie theaters where the film was being shown. The purpose of this was to encourage women who suffer from abuse and make them understand they can get out of that.Diego Medvedocky, Executive Creative Director, commented that they looked for a positive approach to this topic. Thats why we turned the premiere of the movie into an initiative against gender violence. The campaign will be competing in Cannes Lions 2015 and the people responsible for it are: Diego Medvedocky, Executive Creative Director; Lisandro Cardozo and Hernán Kritzer, Creative Directors; Juan Manuel Quintero and Gómez Adrover, copywriters; Javier García and Agustín Osman, Art Directors; Florencia Pereyra, Accounts General Director; Jorge Villas, Accounts Director; Juan Carlos Barrios and Florencia Orban, Producers of the agency. The production Company was Perra Films and Alejandro García Butula directed.Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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