MERCADEO Versión en español
Great brands are developing ad hoc marketing strategies to seduce consumers
4 de abril de 2016
Unilever promociona en el evento su campaña #100PorCientoTu
Toyota, Unilever and McDonalds are some of the brands developing marketing strategies that partnered up to promote their products during the seventh annual Hispanicize 2016 event. For the third year in a row, the car manufacturer sponsors Hispanicize and will be celebrating the 50th anniversary of Toyota Corolla -one of the most popular among Hispanic consumers- by asking attendants and the general community to share their personal stories regarding this car across social networks with the hashtags #Corolla50 and #VayamosJuntos. “Through face-to-face interactions with Hispanic consumers in formers Hispanicize, weve heard many amazing stories of Toyota Corollas owners and passengers: from family road trips, to first dates and marriage proposals” said in a press release Patricia Salas Pineda, VP Business Strategy Group for Hispanic at Toyota. Unilever, another of the great companies sponsoring the event, booked a suite at the Intercontinental hotel in Miami -where Hispanicize is taking place-, inviting every day influencers attending the event to create a trend style using their products and following the advices of recognized stylists. For this, Unilever created the hashtag #100PorCientoTu Style which promotes its TRESemme, Dove, Suave, AXE brands. McDonalds prepared also a cruise across the Biscayne bay for bloggers and influencers registered at Hispanicize, where they offer entertainment and interaction with the brand.
