MERCADEO Versión en español
Goya Foods expands global reach with opening of 4 new production and distribution facilities
27 de marzo de 2014
Con esta inversión Goya busca fortalecer la marca en Latinoamérica, el Caribe, Europa, África y Asia
Goya Foods announced the inauguration of four new, modern facilities for manufacturing, production and distribution in Texas, Georgia, California and New Jersey, as part of a $250 million investment in global expansion of the Goya lines of healthy food products.As a Hispanic company that offers consumers a wide selection of products that are dietetic, low in sodium and sugar-free, the new, high-tech facilities with further boost Goyas mission of providing the national and global markets with authentic, high quality, affordable products without sacrificing flavor.”With the growing Hispanic population and the need for good nutrition, it’s an opportune time for Goya to expand,” says Bob Unanue, president of Goya Foods. “For more than 78 years, Goya has not only positioned itself as a leader in the Latin American food industry and a trusted American brand, but as an iconic symbol of the Hispanic culture.With each of the new facilities, Goya is counting on new consumers and strengthening the brand across the United States and internationally, including Latin America, the Caribbean, Europe, Africa and Asia.
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