MERCADEO Versión en español
Got Milk? bows out after 20 years, Milk Life takes over
2 de marzo de 2014
La actual campaña en español, El súper desayuno, fue diseñada para crear las bases para Milk life
The educational program of the California Milk Processor Board has swapped its Got Milk? slogan of almost 20 years in favor of a campaign dubbed Milk life, which highlights the nutritional benefits of milk.The current campaign in Spanish, El súper desayuno, was designed to lay the foundation forMilk life on the Hispanic market, calling attention to the excellent nutritional values of milk: 8 grams of protein in each 8-ounce glass. What happened? Research discovered a lack of information about milk among consumers that the industry is now out to correct by informing Hispanic families that a glass of milk is a delicious, easy and affordable way to get high-quality protein to start the day.According to a communique particularly targeting the U.S. Hispanic market,Milk life will serve as the platform to continue educating the Hispanic community about the nutritional value that milk represents in the Latino diet.Were very enthusiastic about the adaptation of Milk life for the Latino market. The new campaign will give us the chance to strengthen our connection with the community through the many nutritional benefits of milk, including high-quality protein. There are many new and interesting things in the future for the campaign and we cant wait to share them with all of you, Carla Trum-Mercado, president of MGS Advertising, told PRODU. While the launch of Milk life on the general market is a done deal, it is expected to be coming soon to the Hispanic market.
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