MERCADEO Versión en español
got milk?: A new generation embraces the iconic question
Liz Unamo| 13 de agosto de 2020
Campaña Got Milk?
The emergence of milk as a surprising social media superstar of the stay-at-home months inspired MilkPEP – the group that represents America’s milk companies – to bring the iconic got milk? tagline forward on the national stage to a new generation of milk drinkers.“I’ve been so inspired by how people have creatively embraced milk this year,” said Yin Woon Rani, CEO of MilkPEP. “From whipping Dalgona coffee to running a mile with a glass of milk in-hand, today’s TikTok-ers are finding more ways to connect with milk. All the milk love inspired us to reimagine got milk? for today’s social-first generation.”ot milk? gets a glow-up as new faces and new platforms bring the iconic campaign forward to a new generation, asking kids to ‘show us what you got’. From U.S. Olympic Gold Medalist Katie Ledecky taking a dip into the waters of TikTok, to reimagining the “back-to-school” season and more, got milk? will provide unexpected and ever-changing experiences to help kids and parents find more fun, nutrition and normalcy in an ever-changing world. “I’m so pumped to be a part of a new got milk? with all these awesome people doing really cool things with milk,” said Kheris Rogers, co-creator of Flexin’ in my Complexion™. “I think it’s so important to celebrate what makes us all unique, which is why I’m excited to show my community ‘what I got’ with milk, and challenge them to do the same!”Spot here
