Orellana: Creo que llegó el momento de sumar en publicidad
For Concreto Films Partner and Executive Producer, Geo Orellana the best path to do advertising nowadays is putting more emphasis on values instead of focusing in products. “I think is the time to add. Apart from selling, an ad has to give something to the community, it must be constantly a two way exchange” she explained PRODU. For Orellana, creativity is something unique and innovative that always creates a reaction and resonates in people. “Thats why it convokes, invites to watch, to feel, to think” she said. “Consumers are invaded by communication and if messages dont resonate to them at any place, they could be rejected.” She added that her gift to creativity would be “more love, union and fellowship.”
