Diana Bañuelos, gerente de Marca de P&G para Gain
Gain detergent and La Santa Cecilia band are doing a show together, bringing fans new pleasure with the program Musica para tu nariz (Music for your nose), as the launch platform for the single-use laundry pacs Gain flings!We are ecstatic to have La Santa Cecilia as our partners in joy to bring our #musicaparatunariz program to life, said Diana Bañuelos, P&G brand manager for Gain. Through their music, the band embodies the joy and passion that we strive to bring to our consumers with our Gain flings! scent experience. Fragrance is an element that consumers are crazy about and that is particularly the case with Hispanics, for whom aroma is one of the most important aspects of a product. To help give expression to that feeling, Gain asked aromas expert Dr. Alan Hirsch and Innerscope Research to do a study comparing the feelings that the fragrance of Gain flings! provokes and the feelings people get from listening to their favorite music. The results showed that the aroma of Gain flings! actually makes consumers feel happier than listening to their favorite music, and even makes the music itself more delightful to listen to.Gain and La Santa Cecilia will create exclusive content to promote the new Gain flings!, which will include turning consumers comments into little songs. This content will be shared on the brands digital platforms, as on Twitter page @GainLatino. Meanwhile, La Santa Cecilia band was to take part in the Gain event El concierto con el mejor aroma: Música para tu nariz, held April 4 at Hispanicize.
Gain Flings de P&G garantiza crear vínculos emocionales con los consumidores
