Gaby Castellanos, CEO y fundadora de Socialphilia
For Gaby Castellanos, CEO and Founder of the Socialphilia agency, brands must be honest with their audiences in order to achieve successful brand continuity. She expressed her conviction that “communications must be based on truth in order to have the desired influence.“She noted that “truth” comes with a number of different facets, including transparency, tolerance and direct communication with consumers. “Influence only comes from content that reaches out to directly touch consumers’ hearts and minds. You’ve got to connect with them, you’ve got to talk to them, because they’re changing every day. They have the power to decide who they want to be with, and if you’re not by their side and you don’t deliver the content they want and expect, they’re gone.With 32 years in the advertising industry, Castellanos has reinvented digital agencies and social content for brands in Spain during recent years. “I preach around the world to help brands understand that the world has changed” she said.
