Future Lions
Future Lions 2018, AKQA’s global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries. Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing to a product or service from a global brand in a way not possible three years ago. Open to all creative fields, there are no rules as to the format of the final entry, nor the media or technology used.AKQA Creative Director and previous Future Lions winner Nicolai Smith said: “Without limitations, Future Lions encourages students to choose the most exhilarating and distinctive path: one that embraces discovery, breakthrough thinking and liberation from the past. No matter if you’re a student in communications, architecture, technology or design, Future Lions is an invitation to showcase your ideas in front of the world’s leading creative organisations and make an impact for generations.”Create Tomorrow is this year’s Future Lions theme, exploring how recent advances in technology including artificial intelligence, blockchain, intelligent interfaces and new rules of energy, are advancing possibilities that are yet to manifest.
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