Campaña Frito-Lay Super Bowl
Flamin’ Hot is a famous flavor, and also a fiery attitude. At a time when people are seeking moments of defiance of the everyday, Frito-Lay is showing fans what the world would look like with a little more heat with Unleash Your Flamin’ Hot.Kicking off the campaign is the first-ever Flamin’ Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth.In the full commercial the creator of “Hot Girl Summer” transforms into a fiery songbird and is joined by an unlikely cast of animal characters, including a beatboxing fox voiced by Puth. These characters are awakened by their first tastes of new Doritos Flamin’ Hot Cool Ranch and fan-favorite Cheetos Flamin’ Hot Crunchy, all to the tune of the epic ’80s anthem “Push It” from iconic rap group Salt-N-Pepa.”I bring heat to everything I do, so it only made sense to partner with Flamin’ Hot on this campaign,” Megan Thee Stallion said. “Filming this Super Bowl spot and paying homage to Salt-N-Pepa was an incredible experience and I can’t wait for my Hotties to check it out.” “To be a part of the ‘Flamin Hot’ Super Bowl spot is so cool and a truly great experience,” says Puth. “I was excited to put my musical skills to use and bring beatboxing to this character in such a fun way.”
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