Francisco Sanchez
Zubi’s Associate Creative Director Francisco Sanchez believes that a big trend this year will be a greater integration of media and technology. “Using different media for a single campaign will be common. What we saw during the Super Bowl were commercials that above all communicated socially,” he said. Creativity will continue, but in the case of media, technology will largely dictate how the creative idea is to be conveyed. “This year we will start to strongly consolidate the integration of media with the new technologies that continue to appear, mainly in social media and in conversation, where consumers are increasingly the media” Sanchez added.
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