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For the first time in their history, McDonald´s changes the McFries package as part of the campaign inspired in the 2014 World Cup
29 de mayo de 2014
Los diseños realizados por 12 artistas callejeros son parte de la campaña de la marca bautizada como McDonalds Gol
As part of the initiatives for the 2014 Football World Cup, McDonald´s adapted the iconic package of their McFries for the first time, so they have 12 colorful designs that will also work for different options of augmented reality for global consumers. Besides, this promotion will be accompanied by a video with impressive tricks made with the ball, by apparently ordinary children and adults.The designs, made by 12 street artists, are part of the brand campaign named McDonalds Gol, that will show different options of augmented reality, related to football, through the packages. They can be shared in social networks through different devices that will compete nationally, in every country. They will show the users performance and their interaction with the different options presented in the packaging. This is the first time that such an important change is made in the design of a package globally, in McDonalds history and it is made due to the importance of the Football World Cup, with one of the favorite products offered by the food chain in all their restaurants internationally. The campaign was developed by the agencies: The Marketing Store, DDB, Qualcomm Connected Experiences and Trigger.
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