Víctor Kong, presidente de Cisneros Interactive
Víctor Kong, President at Cisneros Interactive, highlighted that this year the group has had very good growth and is prepared to make big announcements soon. During the Festival of Media LatAm (FOMLA) Charity Awards Gala Dinner, he highlighted that they have become stronger with several products that allow them to distinguish themselves from their closest competitors. “We have three clearly differentiating products: Audio.ad, that is the first and only digital audio network; Adsmovil recently launched a Mobile DSP that has many capabilities that exceed others, such as “targeting” campaigns with microtracking and Fluvip that is the only one with a platform that automates many manual processes. In all, we have five companies with which we are leaders in Latin America.”Cisneros Interactive estimates to continue adding innovative companies to its portfolio and venturing into more countries with an important representation. Kong explained to PRODU that the goal will be to grow in the three most important markets for the corporation: the Hispanic, Mexico and Brazil. In 2016, Cisneros Interactive consolidated its participation in the realm of digital advertising, with the acquisition of Fluvip, one of the main marketing and influencer companies in Brazil. This strategy served to strengthen its leadership in the region.
