MERCADEO Versión en español

Flor Leibaschoff and Salma Gottfried of BeautifulBeast: Gender equality is part of our agency’s DNA

Liz Unamo| 28 de marzo de 2023

Flor y Salma BeautifulBeast

Just 1.6 percent of minority women exercise leadership roles, and according to the Movement of Three Percenters , only 29 percent of positions of authority are occupied by women. Flor Leibaschoff, co-founder & chief creative officer, and Salma Gottfried, founder & chief brand officer de BeautifulBeast, are optimists about the figures and think they serve as inspiration for other sectors, though they admit there’s a long way to go to reach gender equality: “We ought to set an example of change into what we want to become. And for that purpose as agency leaders, we will raise our voices with organizations whose goals include empowering younger women and offering more opportunities in the industry to those who are underrepresented. Without mentioning that this also takes advertising to fairly represent those marginalized groups,” Salma said. As leaders of an independent agency that is minority certified, Flor and Salma speak of the importance of diversity being the focus that helps enrich their ideas and make them relevant. “Equality is part of the DNA of our agency. We are committed to the causes where we can help raise people’s voices as we did with We Are All Human and Circulo Creativo last year to speak of the unfairly low paychecks that normally go to Latino women,” Flor said.” Women are owners of less than one percent of ad agencies in North America. There’s a big gender gap, but we believe we can close that gap by supporting and celebrating agencies whose owners are women,” Salma said. Outside the advertising sector , Flor sees more progress in the sports world. She pointed to how the national women’s soccer team in the U.S. finally reached an equality of pay, and in the Super Bowl , the NFL put all eyes on a Mexican female athlete.”Things are seen now In winds of change, and that ought to be an incentive for all, no?” she asked.In the commercial sector there are few brands that reach progress on gender inclusion and equality. “A recent article published on March 15, the day after Equal Pay Day in the United States, noted that Target was the only company with an A+ qualification in several categories, including the racial salary gap and the gender salary gap. Other companies were mentioned that had also made progress in the categories of finance, technology and healthcare, but even that improvement leaves a lot of work to be done before real equality will be achieved,” Salma said. It’s always good to see more committed clients, Flor said. “We have the good luck to work with clients who believe in diversity in every aspect in order to drive the best work, the most relevant work we’ll ever see. And while Salma noted that the actives of the agency positioned her with other players, “Our clients also look for agencies that have members of different teams. They understand that diversity breeds culture and produces the best ideas,” she said.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.