MERCADEO Versión en español
Flipboard chooses Pinta to connect with the US Hispanic market
26 de junio de 2014
Flipboard has selected Pinta as its Hispanic agency. Headquartered in Palo Alto, and considered one of the country’s most popular content and technology providers, Flipboard estimates that approximately 15% of its users in the U.S. enjoy receiving content in Spanish. Choosing Pinta is part of the company’s efforts to start an important dialogue with the Latino community.”Our mission is to enable people to discover and share content in significant ways, simple and meaningful, and that includes the Hispanic market,” Christel van der Boom, Flipboards Communications executive, said.”Pinta has a deep understanding on the use of innovative strategies for Hispanic marketing that will make them a great partner to help us achieve this mission.”As part of the Flipboards efforts to create a personal experience for Latinos in the U.S., Pinta will help to create a Latino content guide with categories like technology, news, fashion, lifestyle, and more. In the celebrations around the World Cup, Flipboard launched a magazine about an authorized Lionel Messi book, and the introduction of their own magazine titled World Cup Brazil 2014.”After being chosen by a company that inspires us and we all use, is very gratifying,” Mike Valdes-Fauli, Pintas president and CEO, said. “We are keen to demonstrate our full service capacities and the Hispanic experience for Flipboards great platform.”
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