MERCADEO Versión en español

Fernando Livschitz of Cortez Brothers: The challenge of The Late Show with Steven Colbert opening was to show a different and magical NY

23 de septiembre de 2015

Livschitz: Trabajar con absoluta libertad desde lo creativo me permitió jugar al máximo con cada escena

Argentinian director Fernando Livschitz has joined Cortez Brothers roster and one of his most recent assignments was leading {The Late Show with Steven Colbert;https://cortezbrothers.gosimian.com/v3/sp/r/N1/1/OxfYmp8C5i2FtjeMckyrNQ/}, opening, released earlier this month by CBS. Livschitz talked to PRODU about this project -that lasted three months-, where the challenge was doing “something very different and magical.” Although most of Livschitz’s work has a personal style, he said that this piece has particularly 100% of his artistic signature. “The challenge was to show a very different NY, as if it was a very enjoyable and entertaining toy, taking this idea to the limits”. He added that working with absolute creative freedom allowed him to play the most with each scene. With a broad advertising experience, the film maker said that the chance of working on such a massive TV program resulted in a huge challenge. “We had to do something different to surprise the audience. It’s a daily show and the biggest challenge was to create something that made people watch it over and over again, without making them tired.” For Cortez Brothers shop, adding Livschitz to the team is a very valuable asset. His work signature makes the impossible possible. “When he films, he films what people thinks only can happen in dreams. There are no limits when it comes to producing and filming. This is one of the reasons we’re so happy to have him in Cortez Brothers” Ed Rivero, executive producer of the company said.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.