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Federico Nieves from Retargetly: Joining NAI ensures that we’re respectful for the users right to privacy
Liz Unamo| 3 de octubre de 2016
Federico Nieves, CTO de Retargetly
Retargetly, DMP and Data Exchange independent -leader in Hispanic audiences- announced their admission to the Network Advertising Initiative (NAI), self-regulating association for companies of advertising technology devoted to collection and responsible use of data for digital advertising. “Since our beginnings we’ve been focused in helping our clients to navigate through the changing online advertising ecosystem in a secure way, offering responsible data management and ensuring compliance to the best privacy practices. Joining this prestigious association restates our commitment and ensures our respect for the users right to privacy” said Federico Nieves, CTO at Retargetly. By becoming member of NAI, Retargetly joins more than 100 leader companies in the digital advertising industry, and that willingly are committed to undertake strict responsibility standards for collection and use of users’ data, defined by NAI in their Conduct Code for operations in the U.S. The company will be included as part of NAI’s opt-out tool, in which users can choose not to receive segmented ads by NAI members.
