Favio Ucedo of Wing: We’re planning to expand our creative team

PRODU paid a visit to NY Wing/Grey offices during the Advertising Week to know about the creative team new projects and challenges for the year’s closure. Favio Ucedo, the agency’s CCO, talked about his team growth and clients’ digital trends. “We have a lot of work to do so we’re planning to expand our creative team. We’re looking to hire a junior copywriter in order to have three duos” he said. “We also have a new art director, Alexis Budejen, who joined the team two weeks ago and is a key component because we love his work and he’s Cuban-American. He speaks English fluently and plays very well in both markets.” Among the most recent agency’s accounts is Nido y La Lechera. “We have many accounts that are totally digital and social, such as Nido y La Lechera. What we do the most with these brands is social media content. Now we’re using less banners” he said. He explained that “until now ad blockers haven’t been a problem for their campaigns”. Ucedo celebrated Grey’s acknowledgment as the second best agency in Cannes Lions 2015.