MERCADEO Versión en español
Fantástico teamed up with the New York Cosmos to reach Hispanic football fans
Manuela Walfenzao| 7 de julio de 2016
Joe Schramm, cofundador de Fantástico
Fantástico, the ticket-purchasing online platform focused entirely in Latino consumers, announced on Thursday 7th that it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season. The partnership will offer premium seats for the New York Cosmos games and purchase exclusivity. Fantastico will execute fan engagement activities at games, as well as street team activation. Additionally, both brands will take part in various cross-promotional multicultural opportunities. “Fantástico is thrilled to be a designated supporting partner of the New York Cosmos” said Joe Schramm, Founder and Managing Partner, Schramm Marketing Group and Co-Founder of Fantástico. “The Cosmos have always seen the value of the Hispanic market, especially its passionate fans, and now with the launch of Fantástico, Cosmos fans can conveniently purchase tickets to their favorite team in the language they speak and on the mobile devices that they use.” Beginning this week, Cosmos fans have a chance to win special promotions that include admission tickets and food and beverage credit. “Partnering with Fantástico will make it easier for our Spanish-speaking fans to purchase tickets” said Cosmos Chief Operating Officer Erik Stover. “It’s a great concept and we are proud to be the exclusive soccer partner in New York.” Fantástico’s business model blends online ticket sales with original and branded editorial and video content to best engage the U.S. Hispanic consumer.
