MERCADEO Versión en español

Facundo Paglia of Wing: Traditional advertising still matters in the Hispanic market

21 de octubre de 2015

Facundo Paglia, director creativo asociado de Wing

For Wing’s associated creative director, Facundo Paglia, up to now traditional advertising has strong influence in the Hispanic market, because the consumer is still rooted to platforms such as TV. Paglia talked to PRODU about his agency work, where integrated campaigns stand out. “Our Hispanic public is still rooted to traditional media. We know they use social media, but not as the general market does, where social and traditional media have merged. The truth is that we are doing less TV spots, or only ads for news press. Nowadays everything is mainly integrated. Therefore, even if you have a great idea, it will be an extension of the campaign.” Paglia said that his passion are ideas, and added that his agency’s hallmark is the level of the team commitment. “The team is very committed with quality work. We’re looking at a solid team when everyone works in the same direction and have the same ambitions, to stand out and win awards.” For him, relevant is everyone having the same passion for ideas.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.