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Facebook will serve as an advertising platform for the FIFA World Cup celebration
Patricia Molina| 15 de mayo de 2014
Facebook is getting ready for the 2014FIFA World Cup to dig up a treasure of data designed to persuade merchants to advertise using this platform.This summer, all the eyes will be focused on Brazil for one of the most popular sport events of the world. From the 1.2 billion people that are on Facebook, 500 million are football fans, approximately. And there are 48.9 million fans only in the United States.The best way to get to these fans is to be the game place, that means Facebook, named as the greatest stadium of the world.The majority of football fans in the States are young people. They are very active on Facebook, compared to an average person in the States. Football fans publish more photos, send more messages, post more updates, more videos and make more comments, in high percentages. During a football match last March, in the United States, fans were particularly active on Facebook, with 16.8 million of actions related to the game, including mentions, likes, comments, etc. The majority of these actions happened during the beginning of the match and every time a team made a goal. 89% was made from mobile phones.
