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Facebook tests new functionalities in its video streaming platform in the U.S.
Manuela Walfenzao| 7 de diciembre de 2015
Joe McCaffrey, director de Social Media en Huge Inc
Facebook recently launched live videos on its streaming platform for the general public. The company informed that the functionality, which came out in August exclusively for celebrities and public figures, is now available for a small percentage of iPhone users in the U.S.Facebook’s move stems from competition with other video streaming platforms, such as Twitter´s Periscope and Meerkat. At the same time it opens up possibilities for advertising in real time in one of the biggest social networks. Periscope, since it was launched in March, has caught the attention of several brands, including Royal Caribbean, Target and Taco Bell. Facebook´s new feature offers the same opportunity to advertisers: announce new products, host discussions with consumers or record news events as they happen. Since Facebook has a billion daily users, promotional videos there could reach much larger audiences than Periscope and Meerkat. Joe McCaffrey, Head of Social Media at Huge Inc, explained that “Brands have different followers on and can potentially reach broader demographics, as opposed to the younger audiences that are attracted to emerging platforms.” According to McCaffrey, the user experience can be better on Facebook, since all the information is contained within the same social network. With Periscope, people must travel between Twitter and the video platform to follow a story.
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