Entender cómo se consumen los videos en cada plataforma es clave para las marcas
Facebook is testing a new format that allows advertisers to determine which video promotions are actually viewed. The tests are being made with great brands that use the company’s Power Editor and API tolos.Until now, advertisers have paid for the videos immediately after they show up on the social network. By implementing the new system, they will be able to pay only for the videos that are viewed at least for the first 10 seconds. That way the ad acquires greater value for brands who wish to pay for videos that are effective for their marketing strategy.While Facebook considers that the view should last 3 seconds, the rule in YouTube is the first 30 seconds. This has brought very high viewing statistics in Facebook compared to the video platform, but these measurings do not necessarily mean people are actually watching the videos.This Facebook test is the latest example of how digital video is increasingly important for brands. Understanding how videos perform and are consumed in each platform is key.When Twitter launched its autoplay videos this month, they attempted to convince brands that they offered a 100% view, using as reference that the material would be viewed for three seconds.
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