MERCADEO

Facebook takes its data to US agencies

Manuela Walfenzao| 8 de julio de 2015

Facebook IQ Live en Chicago creó una casa llena de data

Facebook created a research program on consumers called Facebook IQ. The Project aims to offer brands and their agencies a window towards people´s behavior on the social network. The study began several months ago and was carried out by Facebook, together with companies specialized on data. Facebook IQ obtains information from researchers, trend hunters, sociologists, anthropologists and scientists who combine data from the platform with other research techniques. The ultimate goal is to help sellers understand how people behave generationally and geographically, using devices and distributing their time on Facebook. “Anybody can hire a group to carry out extensive research, but the integration of this data with Facebook´s is what reveals a unique insight of what people do on our platform”, said Erin Hunter Sills, Consumer Insights Director at Facebook, during the event they held in Chicago last June. “If we can tell sellers what people are doing then they can use our platform better to create better ads”.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image