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Facebook expands reach of its Lookalike app for advertisers
27 de marzo de 2014
Las marcas podrán construir audiencias basadas en quienes visitan sus páginas de Facebook
Facebook recently presented new, expanded capabilities of the Lookalike app it launched a year ago that allowed advertisers to locate and identify large target groups with similar characteristics to their current customers. Up to now, advertisers could create profiles based on data like e-mail addresses, telephone numbers and user identification.With Lookalikes new expansion, brands can construct target groups based on people who visit their websites, mobile application users, or those who are connected to their pages on Facebook.Say youre an online florist that wants to reach people similar to those that made purchases on your website. Now you can use data from your Facebook pixels to reach people who are most similar to people who previously made purchases on your website,” Facebook said in a post on its unofficial blog.In the same way, an applications developer can create lookalike audiences to generate more downloads and users, while the brands and companies can use the service to generate more business through searches for audiences similar to the people who are fans of their pages on Facebook.Finally, the social network made it clear that it does not share customer information with advertisers or any third parties.
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