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Facebook Audience Network reaches US$1 billion
Manuela Walfenzao| 8 de enero de 2016
Alvin Bowles, director global de Ventas Editoriales y Operaciones
Facebook released new statistics on the performane of Facebook Audience Network (FAN) and informed that it will implement a new approach for its company LiveRail, that specializes exclusively on private markets. FAN is an advertising network that operates since 2014 to give advertisers access to a complete inventory of Facebook’s data and targeting capabilities. The company indicated that the number of companies that have joined FAN increased ten-fold from a year ago and is now a business valued in US$1 billion. “In Q4 we reached a $1B annual run rate for advertising spent through the Audience Network, with the bulk of that value being passed to publishers and the remaining being recorded as net revenue for Facebook” Alvin Bowles, Facebook’s Head of Global Publisher Sales and Operations announced in the post. “With Audience Network, we will continue to introduce new ways for publishers to take advantage of everything that makes Facebook ads valuable to our partners: high-quality demand, people-based marketing, measurement and our ads delivery engine.”Facebook informed that due to the success of FAN it will shut down LiveRails ad server business and LiveRail efforts will focus on facilitating private marketplaces and providing mediation services.”We believe native and video are key ad formats and that programmatic platforms are the best way through which to deliver them. LiveRail already powers about 75 programmatic private marketplaces for some of the worlds largest publishers, including Hulu and A+E Networks.”
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