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Face to Face Webinar: FIAP winners acknowledge the festival’s importance for their work and for the region

Josefina Blanco| 18 de octubre de 2022

Face To Face Webinar 18 Octubre

Pride, satisfaction, celebration, privilege, confirmation, responsibility, reflection, representation, happiness, welcome surprise, thanks, a hug for the ego, inspiration, honor, authenticity, history, and doing, doing, doing are some of the words and phrases with which representatives of the finest works presented at FIAP 2022 described the Ibero-American Festival of Creativity. In order to celebrate and get feedback on the results of FIAP’s 51st edition, the Face to Face Webinar brought together: Diego Rodriguez, creative VP of Ogilvy Mexico; Alvar Suñol, co-president & chief creative officer of alma USA; Gustavo Lauria, co-founder & CCO of We Believers USA; Alexis Ospina, executive creative director of Media.Monks Mexico; Sergio Franco, executive creative director of Fahrenheit DDB Peru; Raul Cardos, founder of (anonymous) Mexico; Mauri Clavijo, executive producer & partner of Oriental Films Mexico; and Julio Alonso, executive creative director of LLYC Spain. The meeting was moderated by Mara Fernandez, senior director of PRODU for the U.S. Hispanic market and Latin America. For Suñol, the weight of an agency’s work lies in emotionally connecting brands with consumers and doing so with strong, unforgettable ideas. “So I think it’s great seeing that reflected in the (FIAP) festival, where most of the awards honor that very concept,” he said. In the process, alma received the Great Sun of Ibero-America, 28 medals and was the biggest award-winner among U.S. Hispanic agencies. It was also named Agency of the Year. ”I think it’s pretty hard to be Agency of the Year unless you have a number of ideas competing in the different formats for different clients – which I believe is yet another example of the creative excellence that characterizes all we do as an agency,” he said. “I believe that in FIAP, being a Latino festival, our work is was looked upon fairly. And I believe Latinos put their own stamp on the work they exhibit, which allows us to compete in different way here compared with in other markets, countries and continents. Our work has its own seal and I like it to be seen and felt,” said Rodriguez, whose agency – Ogilvy Mexico – won five medals (one gold, three silver and one bronze) for its Nuestras Manos (Our Hands) production for Victoria Mexican Lager Beer by AB InBev.For Lauria, winning any relevant prize keeps an agency moving ahead. “It makes you want to keep doing projects that entertain the public, that influence people’s lives, that have an impact on brands, and that don’t make us feel like we’re working at all, but that we’re actually doing some good. That’s what makes us want to get up every day and grab a pencil to start writing. That’s how it is with every prize – each one makes you want to do something even better.” His agency, We Believers, took 15 medals (eight gold, seven silver), two Great Suns of Ibero-America, and a mention as Independent Agency of the Year. “The idea is that we’re working on something we like, or at least in my case, something that entertains me, and that’s good for brands, that builds brands for clients…and then later you go and measure what you’ve created against work by the best agencies, in this case of the region, whose work you really admire and that win prizes at all the festivals, because to win a prize in a festival like this one is wonderful and super important,” said Cardos about what FIAP represents for (anonymous) Mexico. His agency won four medals (two gold, two bronze) plus a Grand Prix for Production for his Virus commercial.For his part Clavijo, whose production company Oriental Films was honored as Producer of the Year, won the applause and gratitude of the agencies and advertisers it serves. After all, the commercials it worked on racked up 20 medals in FIAP 2022. “I believe in the first place that (festivals) are a hug for the ego, since one goes to the festivals to win. And we the producers are grateful because the agencies trust us with the kind of scripts that normally raise the quality of the production company’s reel. Which is what we need and why we’re always displaying our latest works.”

Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
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