MERCADEO Versión en español
ESPN says #YoDigoPresente with their campaign for the Pan American Games
13 de abril de 2015
La campaña incluye un video musical interpretado por René Pérez Joglar, cantante de Calle 13
#YoDigoPresente (“I am in”) is the new multimedia marketing campaign that ESPN and ESPN Deportes launches to promote the Pan American Games Toronto 2015. They present stories of athletes that are complemented with music by Calle 13, to connect with sports fans in the US and throughout the Americas.The goal was to capture the motivation, dedication and spirit of competitiveness of some of the most renown athletes while they prepare to participate in the Toronto 2015 Pan American Games (July 10th to 26th) and combine the passion for sports with lyrics and powerful music for #YoDigoPresente.The campaign includes a musical video clip developed by the marketing team of ESPN Deportes, together with the creative agency Handle Like Eggs. The video shows René Pérez Joglar, the singer of Calle 13, singing “La Vida, respira el momento” from his 2014 Grammy-winning album, “Multivaral”, with images of athletes carrying out their training routines, as well as images of previous Pan American games. The video will serve not only as a hymn to marketing efforts, but will also be used on all the ESPN and ESPN Deportes production during the Games.The campaign also consists of promos, pictures and social interaction that will be used in different platforms in and outside ESPN.
