Erin Matts, CMO de Annalect
Erin Matts, CMO at Annalect shared the biggest trends expected during the 2016’s CES. Matts explained that the 2015 trending topics were programmatic and big data. In this edition according to Matts- ‘data-driven marketing’ will be the headliner.”The phrase ‘data-driven marketing’ describes a roadmap for how successful companies actually run their businesses, is not only a buzzword pun, its really how things work” Matts said.For Matts the reasons behind the importance of this topic are: Cross-channel activation is the new reality. When programmatic came onto the scene we had access to unique audiences, quickly, efficiently and at scale. But we soon realized that smart media was only as good as the message that it delivered. Now we’re looking to programmatic creative to bridge the gap between data and quality messaging. Furthermore, were starting to see data as a tool to solve problems.The Consumer Technology Association forum occurs yearly in Las Vegas and this edition will take place from January 6 to 9.Annalect is Omnicoms data technology network and Matts specializes in technological tools to create brand experiences with a high level of innovation. Her advice for CES is to use this time to ask tough questions to the different suppliers.
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