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Eric Tourtel of Teads: Brand Safety And AI Will Be Trends This Year
Liz Unamo| 25 de marzo de 2019
Eric Tourtel Teads 3
Brand safety and artificial intelligence (AI) will be trending topics this year, according to Senior VP Eric Tourtel of Teads Latin America. “Brand safety is going to be very important. Advertisers will have to be much more careful now that research has shown that people associate brands with the content surrounding them,” he told PRODU. He added that artificial intelligence will also have greater importance in the industry, both for buying and selling: “AI has been around for some time, but it will grow in the area of programmatic advertising based on artificial intelligence.”
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