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Eric Tourtel from Teads: We want the Summit to be an exchange place for people from Latin America
7 de abril de 2015
An exchange place, where agencies and clients learn what their requisites and interests are, is one of the goals of the first Teads Publishing Summit for Latin America that will take place in Mexico, next April 22nd.That is what Eric Tourtel, Teads general manager for Latin America, said in an interview with PRODU, after highlighting that the Summit is made for Latin American people to see what is done in other countries ad for people to exchange ideas, experiences, and other things.”We want the Summit to be an exchange place among people Latin Americans. It is the stage for people, clients, and agencies to meet and explain, in the case of the agencies, what they ask from their clients, how they are buying, what results they expect, how to measure them”, he explains. Likewise, how to redirect the budget from TV to digital, it will be another of the many topics of the Summit.Tourtel states -happily- that they have a luxury panel, but they will reveal it in due time. He warns that there are differences in the Region, since “people don’t buy the same way in Colombia, Mexico, Argentina, they don’t purchase the same products”, that is why this gathering will help to learn some interests.”He is optimistic about digital growth in Latin America and assures that the greatest trend growth in the last 5 years has been video, programming and mobile.
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