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Eric Tourtel from Teads: This Year The Most Important Thing Will Be The Launching of Formats Like Those in Artificial Intelligence
Liz Unamo| 27 de enero de 2017
Tourtel: Teads trabaja duro para hacer que el video programable sea más personal
Teads bet once again on education and sharing studios and experiences that help them grow together with their clients. “Our Tead Talks, which include our directors and those of other companies, were a great success and helped us convince the market of the need to change their video space buying habits” explained Eric Tourtel, SVP for Latin America at Teads. He added that the Teads Programmatic Outstream Video Accreditation Program, aimed at explaining to buyers of programmatic the “tricks” for buying outstream spaces more efficiently, was very well received by the audience. “In fact, the effects were noticed immediately (more high-quality purchases and a better price). On the other hand, Teads First Look, an exclusive event aimed at the actors that have more most precedence in the market -where we shared our novelties and ideas regarding where the market is heading- received excellent reviews”.Teads had its most successful year in Latin America since its initial launching three years ago. In the fourth quarter of 2016, the company obtained the same revenue as the annual revenue in 2014; that same period, it also increased its revenue by 48% interannually. For this year, the most important thing will be the launching of formats, according to Tourtel, including those of artificial intelligence, that will allow those units to literally communicate with users in real time. “We are integrating a few DMP’s (Data Management Platform) to our plataform. This will allow our algorithm to optimize the formats we serve even more”.
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