The California agency alPunto Advertising has announced its selection by the South Coast Air Quality Management District, or SCAQMD, as its Hispanic advertising agency.The program is a wide-ranging effort to raise awareness among Latinos about air quality and how to help improve it. The campaign will be based on research, media and creativity, along with digital, promotional and strategic elements, all the responsibility of alPunto, according to the agencys contract with the Air Quality Management District.We are very excited about this win and look forward to working with AQMD in developing and delivering a top Hispanic program that will impact our community in the right way, said Enrique Turegano, alPunto’s VP and chief business strategist.
