MERCADEO Versión en español
Engage Collective explored new production areas with visuals from Cosculluela
Manuela Walfenzao| 24 de marzo de 2015
Antonio Parada, director de Engage Collective y Katz Hernández, productora ejecutiva lideraron el proceso creativo para la realización de las visuales
One of Engage Collective’s riskiest and most distinctive creative productions during 2014 was the production of the visuals for an important concert of Cosculluela, the Puerto Rican singer. The Latin hip-hop performer had a show September last year in the Coliseo of Puerto Rico with two presentations which exceeded all expectations, regarding both attendants and quality of the show. It isn’t easy to propose a content to accompany the music, show and performance of an artist, particularly an urban music singer. The development of a creative proposal and the animation of visuals was a great challenge and left very positive results for the team of Engage Collective.The producing company set off to mix recorded material with animations and motion graphics. That way they produced powerful and stunning visuals that were the perfect combination of the evenings and the musical concept of José Fernando Cosculluela Suárez’s, the singer’s real name. “They were two full house presentations in the Coliseo de Puerto Rico, more than 17 mil per presentation. Undoubtedly a beautiful project full of challenges with its rewarding aspect, like seeing the work on the giant screens of the Gran Venue and the audience’s reaction”, said Antonio Parada, founder and director or Engage Collective.This superproduction full of lights, talents, fireworks and visuals offered the fans a great show and for the producing company it was a great opportunity to explore new production areas.
