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Encantos Appoints Wolfe Pereira As CEO

Liz Unamo| 11 de marzo de 2019

Steven Wolfe Pereira Quantcast

Encantos Media Studios, PBC, the leading family entertainment and education company building direct-to-consumer (DTC) brands for today’s multicultural world, announced Steven Wolfe Pereira has been appointed Chief Executive Officer. Named by Adweek as one of the “50 Most Indispensable Executives in Marketing, Media and Tech” as well as one of the top Chief Marketing Technology Officers, Mr. Wolfe Pereira has more than two decades of experience building brands at the intersection of technology, entertainment, advertising, media and marketing. A Co-Founder of Encantos, Mr. Wolfe Pereira will assume day-to-day leadership of the Company and will also continue to serve as Chairman of the Board of Directors. He will be based in Culver City, California. “This is the perfect time for Steven to become Encantos’ Chief Executive Officer. There has never been more demand for family brands that are culturally authentic and focused on engaging diverse audiences,” said Marlon Nichols, Managing Partner of Cross Culture Ventures. “The growing importance of multicultural audiences coincides with the other key trend, the rise of direct-to-consumer brands. Direct brands are digitally-native, data-driven, customer-obsessed and use content as a differentiator with the company’s mission at the heart of their story. With their unique fusion of culture, cause, connectivity, content and commerce, we couldn’t be more excited about the brands they are building and Steven joining will help take Encantos to the next level.”“I’m thrilled by the opportunity to join Encantos during this pivotal moment when there is so much demand for diverse and purpose-driven family entertainment and education” said Wolfe Pereira.

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