MERCADEO Versión en español
Emilio Estefan to be the face of the next U.S. campaign for Botran Rum
19 de febrero de 2014
Roberto García Botran: Emilio encarna lo que nuestra marca representa
Entrepreneur and producer Emilio Estefan and the Botran brand of rum announced a strategic coming together of a person and a product that for years have represented the same concept of excellence. Emilios regard for heritage and tradition fits perfectly with the image Ron Botran has projected for close to 75 years. Through this partnership, Estefan will head a multimedia marketing campaign across the United States with the slogan the night begins with Botran.”Personally, I understand what it means to take great pride in what you produce, I have the utmost respect for the product that Botran creates. This relationship provides a platform for me to introduce a product that I truly enjoy to everyone around the world” says Emilio Estefan.”As a premiere Latin artist, tastemaker and global icon, Emilio embodies what our brand stands for a commitment to heritage, tradition and a passion for fine taste. This relationship will allow us to blend together two brands with the same passion for production” said Roberto Garcia Botran, president and CEO of Botran Rum.The official launch event that will present Emilio as the new face of the brand will be held during the Food Network South Beach Wine & Food Festival’s Botran’s Medianoches & Mixology presented by Smithfield and hosted by Anne Burrell and Emilio Estefan on Feb. 21, 2014 at Wynwood Walls.
