MERCADEO

Emi Gal From Teads: The Trend In 2018 Will Be Artificial Intelligence

Liz Unamo| 5 de diciembre de 2017

Gal señala que su intención es ser socios de todas las agencias creativas

Artificial intelligence (AI) will be the main driver of change next year, according to Emi Gal CEO at Teads Studio and CMO at Teads.“We are highly focused on self-assembled ads, so we’re betting heavy on AI, not just for targeting but also for dynamic creativity and for analytics that predict campaign results” he said.An attempt is being made with AI to replicate the psychological experience of going shopping. “It’s like when somebody goes to a store and a salesperson says, ‘Hi, how can I help you?’ We want exactly that experience digitized but it isn’t happening yet.”Nonetheless, he believes a world is coming where “90 percent of human activities will be carried out through AI, so we’re very excited about investing in that future.”Gal said that Teads is an outstream video advertising provider that builds technology for its clients in order to help them get optimum results.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image