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Elon Musk says Twitter’s cash flow still negative as ad revenue drops 50%
Liz Unamo| 17 de julio de 2023
Elon Musk Twitter
Twitter’s cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter could reach cash flow positive by June. “Need to reach positive cash flow before we have the luxury of anything else,” Musk said in a tweet replying to suggestions on recapitalization.Musk said on Sunday in another tweet that Twitter did not see the increase in advertising revenue that had been expected in June, adding, “July is a bit more promising.” Twitter Spaces also hasn’t generated revenue yet and is “all-cost”, Musk said.This is the latest sign that the aggressive cost-cutting measures since Musk acquired Twitter in October alone are not enough to get Twitter to cash flow positive, and suggests Twitter’s ad revenue may have not recovered as fast as Musk suggested in an interview in April with the BBC that most advertisers had returned to the site.
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