MERCADEO Versión en español
Elias Weinstock and Fernando Poblete of Casanova//McCann: The U.S. Hispanic market was well represented at Cannes this year
Manuela Walfenzao| 2 de agosto de 2019
Weinstock Poblete
Casanova//McCann was the most awarded Hispanic advertising agency at the 2019 Cannes Lions International Festival of Creativity. This was the second straight year it has won that honor. The agency’s CCO Elias Weinstock and Creative Director Fernando Poblete spoke about their experience at the festival and their view of the Hispanic market. “The market was well represented among the ideas presented this year at Cannes. I liked the balance between the more social type of ideas, like the 3D Activist by ALMA and our own Second Chances, with something that is that was essentially a seller – that marvelous idea for Burger King by We Believers,” Weinstock said. Poblete added that he really enjoyed the ideas competing in 2019. “I liked the work ALMA did very much and what We Believers presented as well, so I think we are all setting a very high standard for our market. We have very good ideas but not necessarily because of being Hispanic.” For the CCO it is hard to choose the agency´s best year at Cannes: “If you measure it by growth, it might have been five years ago when we won some very important accounts like Chevy and Miller Lite, but in creative terms I think this year has been the best because of the work we did with Second Chances and the satisfaction it has given us.” Poblete, meanwhile, has no doubts that this was Casanova//McCann´s best year at Cannes. *This interview is part of the monthly report FastFWD What’s on AdBusiness? Cannes Lions: La Identidad Creativa del 2019.
