La curiosidad es el motor para mover público a las salas durante el festival
The agency and producer Chicago Sidekick presented their most recent campaign for the International Latino Cultural Center in the framework of the Chicago Latino Film Festival (CLFF) in its annual edition. “We wanted to encourage the general and not just Latino audience to watch this festival. We think executions have a universal insight that show how similar our actions are” comments Eduardo Vea Keating, Creative Director of the campaign. With this in mind, they developed three commercials shot by Director Eduardo Vea and Ben Derico, Founder of Sidekick, where curiosity is depicted. This curiosity is the engine to move the audience towards the theaters during the festival that starts on April 20th and ends on May 4th, in which it will be possible to watch more than 100 films from countries such as Mexico, Argentina, Spain, Peru or Venezuela.
